whether you go to the gym (but hate it), bike to work, you are the two-time winner of the local 5k, or you have a Beijing stamp in your passport from this summer, [me] & goji exists to enhance your activity.

even if your glory days are over as ours are (alexander just doesn't know it yet), staying active gives you more energy, makes you feel better, relaxes the mind, and reduces the risk of disease.

peak performance*
*HGH-free! (and we're not saying we don't charge for it...)

when you demand the best out of your body, you need to put the best in. [me] & goji is an optimal choice for elite athletes in high-intensity training and competition. our nutritional information algorithm adjusts on the fly, allowing you to experiment with different combinations in real time so you can design a functional cereal that exactly meets you nutritional needs (and we are expanding it even more in the near future). whether you need protein for muscle recovery or vitamin e for sharp eyesight, with [me] & goji, you can put everything you need in your body and nothing you don't.

why [me] & goji?

because every sport, every athlete, has different nutritional requirements.

short duration, high intensity sports such as track, swimming, weightlifting, and wrestling require nutrient-dense foods that make the most out of each calorie and maintain low body fat levels.

long duration, moderate intensity sports such as soccer, marathon running, cycling, tennis, and basketball require a higher percentage of carbohydrates, specifically glucose, in their diets for enduring energy.

design a cereal today that caters, specifically, to your sport and your needs! on your mark...get set...goji!